Before you spend on marketing, you need to understand your market. We deliver focused market research and commercial strategy for West Midlands service-based businesses that want clarity, direction, and a real competitive edge. We analyse your competitors, audience behaviour, and service positioning to uncover opportunities for growth — not academic insight, but commercial intelligence built to help you win more work.
Competitor and Market Analysis
We identify where your competitors are winning — and where you can outperform them. By analysing industry trends and market gaps, we give you the strategic advantage needed to position your business more effectively.
Audience and Positioning Strategy
We define exactly who your ideal customers are and how to position your services to attract them — including Ideal Client Profiles, high-value segment identification, and a clear messaging framework.
Commercial Growth Planning
We turn insight into an actionable marketing strategy focused on enquiries and revenue — covering short-term quick wins and medium-term positioning across SEO, website, social, and outbound channels.
Standalone Market Research Document — £500 + VAT
If you want a one-off market research document, this is available at a fixed fee of £500 + VAT. Documents are typically 130–200 pages and include: Market Overview, Offer Design and Pricing Strategy, Execution Roadmap, Customer Analysis and Ideal Client Profile, High Value Segment Identification, Buying Behaviour Insights, Messaging Framework, and Full Competitor Analysis.
Market research is included as part of your package when you sign up for organic social media management or long-term Fractional Marketing Management.
